Frankfurt, Germany

 

 

Dr. Johannes Theißen,
Area Manager Marketing and Mobility Research, traffiQ

" Frankfurt, Sitz der Europäischen Zentralbank (EZB), wird auch als die Finanzhauptstadt von Hessen bezeichnet. Der tägliche Pendlerverkehr in die Stadt ist hoch, weshalb das Mobilitätsmanagement eine wichtige Rolle für die Stadt einnimmt.  traffiQ, eine 100%-ige Tochter der Stadt Frankfurt, nimmt die hoheitlichen Aufgaben auf dem Gebiet des Öffentlichen Personennahverkehrs für das Stadtgebiet wahr. Ein funktionierendes Mobilitätsmanagement gibt die Möglichkeit für Verbesserungen nicht nur auf dem Gebiet des Öffentlichen Personennahverkehrs, sondern für den gesamten Verkehr. traffiQ arbeitet auf diesem Gebiet mit anderen städtischen Ämtern und regionalen Partnern für eine Verbesserung des Mobilitätsmanagements in der Region zusammen: Eine neue Gesellschaft ist gegründet mit dem Arbeitsziel, eine effektive Koordination des Öffentlichen Personennahverkehrs und des motorisierten Individualverkehrs zu entwickeln.  Wir glauben, dass PIMMS uns die Möglichkeit schafft, von anderen erfolgreichen Beispielen über gutes Mobilitätsmanagement in anderen Ländern lernen zu können. "

" Frankfurt is called the financial capital of Hesse, even the European Central Bank (ECB) is based here. Each day many commuters travel to Frankfurt and therefore, mobility management plays an important role for the city. traffiQ is a 100% subsidiary of the City of Frankfurt and manages public transport across the Frankfurt area. Good mobility management gives a chance to work out better solutions not only for public transport, but for traffic in general. traffiQ works together with other local authorities to improve mobility management in the region: A newly founded company focuses on effective coordination for public and individual transport.  We believe that PIMMS offers us a chance to learn from other successful examples of good mobility management in other countries. "

 

 

We would like to receive “best practice methods” from other PIMMS project members regarding all issues relating to public transport, especially

•  marketing campaigns

•  mobility advisory (for companies and individualized mobility advisory)

•  mobility management in general

 

 

1. Main characteristics of the city/region

•  The principal town in the Rhine-Main region

•  It has a population of 650,00 and additionally about 400,000 daily commuters

•  traffiQ does the planning, financing and marketing for public transport in Frankfurt

•  Frankfurt has a well developed public transport system: bus, tram, underground (55 bus lines, 8 tram lines, 7 underground lines) and commuter trains.

 

2. Main transport issues

•  Too many commuters at the daily peak hours.

•  Some underground vehicles are old and need replacement

 

3. Mobility management domains of special interest

•  More effective public campaigns to promote public transport

•  Managing the introduction of “cleaner” vehicles

 

WHAT OTHERS MIGHT WANT TO LEARN FROM US

CLEAN VEHICLES

(Subject to pt companies)

INDIVIDUALISED TRAVEL MARKETING

The traffiQ mobility service centre!

MOBILITY & EDUCATION

EU project „Mobility Advisory for Pupils“

POLICY & INTEGRATION

- There are two newly founded companies which both focus on effective coordination for public and individual transport: the regional "IVM" for the whole Rhine-Main-region and the local "IVM" for the City of Frankfurt; "IVM" = Integriertes Verkehrsmanagement (integrated mobility/transport management company); the members of the regional "IVM" are from different regional public organisations and authorities.

- Cooperation with the City of Frankfurt and other (regional) public organisations (i.e. "bike + business").

ROAD PRICING

None in Frankfurt

ROAD SAFETY

(Subject to Frankfurt road authority)

TRAVEL AWARENESS

Marketing campaigns (advertisement)

TRAVEL PLANS

Internet and pocket plans; individual travel plans (in the future)

 

 

WHAT WE WANT TO LEARN FROM OTHERS

CLEAN VEHICLES

Quality management (regarding buses / tender)

INDIVIDUALISED TRAVEL MARKETING

• •

Campaigns to promote public transport

MOBILITY & EDUCATION

• • •

Acquisition / best practise / campaigns against "mom's taxi"

POLICY & INTEGRATION

• • •

 

ROAD PRICING

 

 

ROAD SAFETY

 

 

TRAVEL AWARENESS

 

TRAVEL PLANS

• •

Campaigns to promote public transport

 

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