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Frankfurt, Germany
 

 

 

Dr. Johannes Theißen,
Area Manager Marketing and Mobility Research, traffiQ

 

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Frankfurt Information... [printable version]

frankfurt@pimms-eu.org

 

We would like to receive “best practice methods” from other PIMMS project members regarding all issues relating to public transport, especially

•  marketing campaigns

•  mobility advisory (for companies and individualized mobility advisory)

•  mobility management in general

 

 

1. Main characteristics of the city/region

•  The principal town in the Rhine-Main region

•  It has a population of 650,00 and additionally about 400,000 daily commuters

•  traffiQ does the planning, financing and marketing for public transport in Frankfurt

•  Frankfurt has a well developed public transport system: bus, tram, underground (55 bus lines, 8 tram lines, 7 underground lines) and commuter trains.

 

2. Main transport issues

•  Too many commuters at the daily peak hours.

•  Some underground vehicles are old and need replacement

 

3. Mobility management domains of special interest

•  More effective public campaigns to promote public transport

•  Managing the introduction of “cleaner” vehicles

 

WHAT OTHERS MIGHT WANT TO LEARN FROM US

CLEAN VEHICLES

(Subject to pt companies)

INDIVIDUALISED TRAVEL MARKETING

The traffiQ mobility service centre!

MOBILITY & EDUCATION

EU project „Mobility Advisory for Pupils“

POLICY & INTEGRATION

- There are two newly founded companies which both focus on effective coordination for public and individual transport: the regional "IVM" for the whole Rhine-Main-region and the local "IVM" for the City of Frankfurt; "IVM" = Integriertes Verkehrsmanagement (integrated mobility/transport management company); the members of the regional "IVM" are from different regional public organisations and authorities.

- Cooperation with the City of Frankfurt and other (regional) public organisations (i.e. "bike + business").

ROAD PRICING

None in Frankfurt

ROAD SAFETY

(Subject to Frankfurt road authority)

TRAVEL AWARENESS

Marketing campaigns (advertisement)

TRAVEL PLANS

Internet and pocket plans; individual travel plans (in the future)

 

 

WHAT WE WANT TO LEARN FROM OTHERS

CLEAN VEHICLES

Quality management (regarding buses / tender)

INDIVIDUALISED TRAVEL MARKETING

• •

Campaigns to promote public transport

MOBILITY & EDUCATION

• • •

Acquisition / best practise / campaigns against "mom's taxi"

POLICY & INTEGRATION

• • •

ROAD PRICING

ROAD SAFETY

TRAVEL AWARENESS

TRAVEL PLANS

• •

Campaigns to promote public transport

 

 [printable version]

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