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Mobility Management is an innovative demand-oriented approach to promote sustainable mobility. It is based on information, co-ordination and motivation, and complements traditional (infrastructure orientated) transport planning to achieve a modal shift away from unsustainable vehicle use. A UK government report ['Smarter Choices: Changing the Way We Travel'] states that ‘high intensity’ use of mobility management can lead to <21% in peak time urban traffic, compared to 5% ‘low intensity’; and that every €1 spent on ‘soft measures’ could bring €10 of benefits in reduced congestion alone. Added benefits are environmental (eg Air Quality, urban environments) and social (access to mobility among non-car-owners). To view the report, click the link above. Mobility management is still a ‘minority’ policy field, although its importance cannot be underestimated. It is destined to play an increasing role in European policy following recent communications on the use of Sustainable Urban Transport Plans and Strategic Environmental Assessments, as well as supporting the EU’s pledge to cut road deaths by 50% by 2010. A European city network, ‘ACCESS–Eurocities for a New Mobility Culture’, enables practitioner municipalities to exchange information.
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PIMMS focuses on eight MOBILITY MANAGEMENT DOMAINS. These are:
Clean vehicles |
Increase the use of vehicles that emit no greenhouse gases |
Individualised travel marketing |
Promotes the use of mobility management to individual households (this might include, for example, the provision of information about public transport services, car-sharing, bicycle training etc) and focuses on those users who initially express an interest in changing modes |
Mobility & education |
This is specific ‘sub-sector’ of mobility management, as it relates to most of the other domains in one of two ways: (a) in relation to the particular mobility needs of students; (b) to the importance of education in changing peoples’ awareness about mobility management. Mobility & Education is specifically related to schools and education establishments though, and includes initiatives such as Safer Routes to School, School Travel Plans, Walking Buses, Cycle Training, ‘kerbcraft’ skills for children crossing roads etc. |
Policy & integration |
The integrated policy and action by municipalities, integrated also with the policies of regional and national organisations in order to make the coordinated action usually necessary to achieve effective mobility management. This could specifically relate to the municipality’s own Sustainable Urban Transport Plan and related policies. Does the municipality’s policy agree / conflict with the regional or national policy? |
Road pricing |
Specifically to reduce the negative impacts of congestion (this includes the strategic use of related pricing mechanisms eg car-parking). |
Road safety |
This comprises hard measures (ie physical work) and soft measure (eg awareness campaigns, education and training). |
Travel awareness |
Promotes the use of mobility management to the wider community via public campaigns (this might include, for example, promotional events. |
Travel plans |
A series of measures focussed on a site (this might include schools, places of employment, retail centres) that seeks to affect positive modal shift away from single occupancy car use |
